Bark Roast
Our logo design strikes a balance between professionalism and playful charm. By featuring an adorable dog gently pushing down a few of the letters, we introduce a whimsical element that reflects our commitment to creating an inviting and friendly atmosphere. This playful detail captures the joyful, lighthearted spirit that defines our coffee shop, making it feel warm and approachable.
To complement this concept, we’ve chosen a color palette inspired by the way dogs see the world. Using shades of blues and light browns—colors dogs perceive most vividly—our branding not only stays visually appealing to humans but also subtly honors our canine companions. Together, the design and colors communicate our dedication to crafting a space where everyone, two- and four-legged friends alike, feels welcome and at home.
Branding Packaging Print Design